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Google’s human reviewers: real people judge about your Google rankingsThis week, we’re taking a look at the effect of human reviewers on Google’s ranking algorithm. Google employs several thousand people who manually review the search results. Do they like your website?
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The effect of the Yahoo/Microsoft deal on your websiteThe Yahoo/Microsoft deal will have a major impact on the search engine landscape and there definitely will be effects on your website rankings and the number of visitors that your website will get..
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A new free online keyword suggestion toolIf you want to succeed on the Internet, it is extremely important that you choose the right keywords for both organic search engine optimization and pay per click marketing. If you choose the wrong keywords, you’ll waste a lot of time and money. A new frekeyword suggestion tool helps you to find good keywords.
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Reciprocal links: are they great, crap or something in between?Reciprocal links are discussed controversially among search engine marketers. Some think that reciprocal links are great, others think that they are a waste of time, another group thinks that reciprocal links work to some degree. Is there a final answer?
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The winner takes it all: how to survive three rounds to get the saleOne of the main problems in Internet marketing is that it is often a “the winner takes it all” game. That means that the best website will get the deal and all other websites will get nothing, no matter how good they are. If you are just slightly better than your competitors, you will get many more sales.
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What’s the catch? How IBP’s Google ranking guarantee works.You have probably seen the top 10 ranking guarantee that we give users of our website promotion tool IBP: we guarantee that your website will be found in the regular (unpaid) search results on Google for the keywords of your choice. Is it really possible to guarantee a top 10 position on Google? What’s the catch?
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The effect of your URL structure on your Google rankingsDoes Google care about the position of a web page on your server? Does it make a difference if a web page is in the root directory of your website or in a sub directory? How does your URL structure influence the position of your web pages in Google’s search results? What can you do to improve the position of your website?
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TrustRank revisited: do search engines trust your website?All major search engines use some kind of TrustRank to rank your web pages. How does this affect the position of your website in the search results and how can you improve the TrustRank of your website?
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Optimizing your website is like working with a fitness coachThis week, you’ll find out why optimizing your website is like working with a fitness coach. Is your website fit enough to get page one listings on Google?
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Microsoft’s new search engine Bing - and how to optimize your website for BingMicrosoft’s Bing search engine has just become publicly available, allowing you to decide whether Microsoft’s latest effort has the goods to take on Google. Bing promises to be a success and this article reveals everything you need to know about this new search engine.
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SEO is pointless if your website does not convertGetting listed on Google’s first result page is great. It’s not so great when you find out that you get a lot of visitors through your high search engine rankings but only a few customers. Search engine optimization is pointless if your website does not convert visitors into customers. You’ll actually lose a lot of money if you don’t take the time to optimize the conversion rate of your website.
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Five steps: How to outrank your competitors on GoogleTo get high rankings on Google, it is not necessary to have everything that Google expects from a great website. You just have to be better than your competitors. If you have a website with optimized web pages, it is usually the quality of the links that make the difference. The tips in this article will help you to get better rankings than your competitors.
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How to get much better results with Google AdWordsGoogle’s AdWords system is a great way to get more website visitors. However, Google is also a business that needs to make money. That’s why most people pay much more for their AdWords ads than they have to.
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How to outrank websites that have more backlinks than your websiteIf you want to get high rankings on Google, it is necessary that many other websites link to your website. This is something that most webmasters know. What many webmasters still don’t know is that a website that has only a few inbound links can outrank a website that has many inbound links.
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Action plan: how to change the titles of your web pages to get more visitorsThe titles that you use for your web pages are very important. Depending on the type of traffic that you want to attract, you should use different web page title types.
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Case study: are Internet directory submissions still a good SEO method?Do Internet directory links still have value when it comes to search engine rankings? Can you increase the position of your website in Google’s search results by submitting your site to Internet directories? A small case study has some answers.
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How to save money with quickly created long tail keywordsIf you choose the right keywords, then you will pay as little as possible for your ads and you will get more sales. This new tool helps you to quidkly create long tail keywords and keyword lists for Google AdWords.
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A new keyword tool with a unique keyword databaseThis week, we’re taking a look at a brand new keyword suggestion tool that uses a unique keyword database that no other tool on the Internet can offer you. Finding the best keywords for search engine optimization is crucial if you want to succeed with your website. That’s why you should take a look at this tool.
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Three easy steps to optimize your existing linksLink building is one of the hardest and one of the most important things that you have to do if you want to get high rankings on Google. As it takes so much time to get inbound links, it is very important to make sure that the links to your website contain the right keywords. Here are three things that you can do to optimize your existing links.
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How to get indented listings for your website on GoogleWouldn’t it be great if your website was listed twice in Google’s top 10 results for your most important keywords? Although Google usually shows only one page from every site in the top results, it is possible to get two listings if you do the right things.
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How to find out which websites are hosted on the same server as your websiteAre you living in a bad neighborhood? Your website could. Did you know that your web host probably hosts several websites on the same web server as yours? Some of these websites might belong to shady businesses. If they are major spammers, your website might be banned on Google.
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How to create trust for high Google rankingsTrust is a major factor in Google’s ranking algorithm. Some websites can get high rankings on Google for nearly any content they publish while other websites cannot get high rankings at all although they have optimized web page content. The reason why some websites do better than others is trust.
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Has Google a new -50 penalty?Webmasters in an online webmaster forum observed an anomaly in Google’s results that might indicate a new Google penalty. Which websites have been penalized and could this affect your own website?
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Improve your Google rankings with second-tier linksGetting high quality links is crucial if you want high rankings on Google for competitive keywords. Links from old and reputable high authority sites work best. Unfortunately, it’s often not easy to get links from high authority websites.
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How Google’s latest algorithm changes affect your websiteDuring the last weeks, Google changed three things on the result pages that are visible to all Google users. The changes are good for searchers but they might be bad for your website.
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How Google analyzes the top keywords on your websiteGoogle recently filed a patent application that deals with the keywords that Google finds on your web pages. How does Google find the keywords on your website and how do they rank your website? What can you do to get better rankings?
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Do keywords in URLs improve your search engine rankings?Should you use your keywords in the URLs of your web pages? Do search engines look at the keywords that are included in the addresses of your web pages and do these keywords have an effect on the rankings of your website? Google and Yahoo made some statements about it.
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Ten things that you should know about search engine optimization (SEO)Search engine optimization is not difficult if you understand the basic concepts. If you know what to do, your website will get the best possible rankings on Google and other important search engines. This article will help you to better understand SEO or to explain SEO to your clients.
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